Dot2Dot to manage Montreal bus stop DOOH
Tags: Advertising, DOOH Advertising, Transportation, Transportation / Travel
Dot2Dot Communications today announced that Canadian media giant Quebecor Media Inc. has chosen its Ad Manager to manage and maintain Quebecor Media's recent win for the Société de transport de Montréal's network of bus shelters.
With its new foray into outdoor advertising, Quebecor Media couples its creative team and sales strength with the power of Ad Manager, en français, to deliver targeted campaigns to its network of more than 1,350 bus shelters throughout Montreal.
"We are very pleased and proud both to have won this highly competitive bid to provide a media management system to a company of Quebecor Media's stature and importance, and to have met the aggressive timelines of going from signature to fully implemented in less than six weeks," said Andy McRae, general manager for Dot2Dot Communications, in the announcement. "We are looking forward to a long and successful relationship."
Ad Manager is a centrally installed, remotely accessible media management system that offers all departments the functionality needed to run an efficient media business, the company said. At the heart of the system, functionality drives inventory and campaign management, utilizes data to deliver key performance information, automates proposals with targeted maps and photos, day-parting capabilities, billing, leasing, maintenance and more.
Dot2Dot will be showcasing its Ad Manager at the Scala booth at this year's Digital Signage Expo in Las Vegas, according to today's announcement.
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