Citytv Expands to Quebec as Channel Zero to Sell Métro14 Montréal to Rogers
May 5, 2012
With the planned acquisition of Métro14 Montréal, which reaches 1.1 million Canadian households, Citytv is continuing its growth and evolution into a national network, available in some nine million homes throughout the country.
The deals awaits regulatory approval, expected later this year. In the meantime, Citytv and Métro14 Montréal will ink an affiliate agreement so thath Citytv programming will air on the station, beginning June 4 through closing.
Citytv will sell the inventory.
“Initially, the thought of selling Métro14 at a time when we were seeing solid audience and revenue growth on the station didn’t seem to be the right course of action. However, after much consideration, we saw the sale of Métro14 to Rogers Media as a win-win,” said Cal Millar, President and COO, Channel Zero Inc. “This transaction represents an excellent opportunity for Channel Zero to put itself in a position to take advantage of more immediate-term growth opportunities.”
Rogers Media previously annonced an agreement to acquire Saskatchewan Communications Network (SCN), as Citytv continues to target national reach and compete more effectively with other national broadcasters.
“Breaking into this market with the acquisition of Métro14 Montréal is a key ingredient of our overall strategy to deliver our content to a national audience. It is our goal to become a full national network in the near future, and this is without question, an aggressive and essential step in the right direction,” said Scott Moore, President, Broadcast, Rogers Media. “Having a direct presence in Quebec offers a more consistent and reliable viewing experience with local and acquired programming not available on any other network.”
The programming lineup will feature original and acquired Citytv programming, such as CityLine, key prime-time hits New Girl, Hell’s Kitchen, 2 Broke Girls, Modern Family, How I Met Your Mother, Revenge, The Bachelor Canada, as well as original documentaries, movies and specials.
May 5, 2012
With the planned acquisition of Métro14 Montréal, which reaches 1.1 million Canadian households, Citytv is continuing its growth and evolution into a national network, available in some nine million homes throughout the country.
The deals awaits regulatory approval, expected later this year. In the meantime, Citytv and Métro14 Montréal will ink an affiliate agreement so thath Citytv programming will air on the station, beginning June 4 through closing.
Citytv will sell the inventory.
“Initially, the thought of selling Métro14 at a time when we were seeing solid audience and revenue growth on the station didn’t seem to be the right course of action. However, after much consideration, we saw the sale of Métro14 to Rogers Media as a win-win,” said Cal Millar, President and COO, Channel Zero Inc. “This transaction represents an excellent opportunity for Channel Zero to put itself in a position to take advantage of more immediate-term growth opportunities.”
Rogers Media previously annonced an agreement to acquire Saskatchewan Communications Network (SCN), as Citytv continues to target national reach and compete more effectively with other national broadcasters.
“Breaking into this market with the acquisition of Métro14 Montréal is a key ingredient of our overall strategy to deliver our content to a national audience. It is our goal to become a full national network in the near future, and this is without question, an aggressive and essential step in the right direction,” said Scott Moore, President, Broadcast, Rogers Media. “Having a direct presence in Quebec offers a more consistent and reliable viewing experience with local and acquired programming not available on any other network.”
The programming lineup will feature original and acquired Citytv programming, such as CityLine, key prime-time hits New Girl, Hell’s Kitchen, 2 Broke Girls, Modern Family, How I Met Your Mother, Revenge, The Bachelor Canada, as well as original documentaries, movies and specials.
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