Postmedia Expands Mobile App Line-up | Mediacaster Magazine - Broadband & Content

Postmedia Expands Mobile App Line-up | Mediacaster Magazine - Broadband & Content

Postmedia Network has released new and updated mobile media applications for its Canadian newspapers.

Nine of its Canadian newspapers are now available as apps for the iPhone and iPod touch (iPad apps were previously announced), including The Vancouver Sun, The Province (Vancouver), the Calgary Herald, the Edmonton Journal, the Leader-Post (Regina), The StarPhoenix (Saskatoon), the Ottawa Citizen, The Windsor Star and The Gazette (Montreal).

Postmedia also launched a new app for iPhone and iPod touch for its Dose.ca title, which publishes entertainment and movie news and celebrity gossip.

Breaking news, updates and alerts are delivered in real-time over the application platform, and · an offline reading feature keeps content on screen even when there's no wireless signal.

"Adding to our growing mobile and digital offerings, these apps continue to build on our ability to deliver a superior experience to our audiences," said Wayne Parrish, Chief Transformation and Revenue Officer, Postmedia Network. "These new apps for iPhone and iPod touch also give Canadian marketers another platform for connecting with an engaged and tech-savvy target audience."

Unique photo galleries have been added to the newspaper apps, and photo/video content is features on the new Dose.ca app, as well.

Search and share tools are available; users can be connected to social networks via e-mail, Facebook and Twitter.

Postmedia Network is a wholly owned subsidiary of Postmedia Network Canada Corp., and the largest publisher by circulation of paid English-language daily newspapers in Canada.

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