Book: Jobs Was a Student of Advertising | Agency News - Advertising Age

If Simon & Schuster wanted to make a few extra bucks off "Steve Jobs," it could bundle up the parts about advertising and turn it into the definitive manual on how to be a client. Jobs sure made plenty of time to for advertising -- three hours every Wednesday afternoon, during which time he'd meet with Lee Clow and James Vincent and others from their agency, TBWA Media Arts Lab, and his own staffers from Apple. Afterwards he might take them to Apple's design studio to look at forthcoming products. That level of involvement is kind of amazing when you consider that he was spending the rest of his time running one of the most valuable companies in the world, an enterprise that involved tearing up half a dozen other industries in its pursuit of innovation

Book: Jobs Was a Student of Advertising | Agency News - Advertising Age